Company:
Leader Luxury Watch Brand
Job area: Middle-East
& Africa
Location:
Dubai
Direct report:
Regional Sales Director
MAIN PURPOSE
§
Join existing area sales manager and management part of commercial and
strategic activities for a Haute- Horlogerie Group in the Emirates
§
Coordinate with marketing team in defining Marketing & Communication
strategy for those respective countries
KEY RESPONSIBILITIES
Key responsibility 1
Coordinating sales in 7 different countries (mostly Arabic), including 2
external boutiques in KSA
§
Development of the TO of those growth-potential countries & ensure that
clients meet their targets
§
Monitoring of each POS stock: replenishment proposals, assortments
definition & implementation
§
In charge of placing orders and adequate excel reporting by customer
§
Push sell-out of the products
§
Definition of the network animation (both external boutiques and
multi-brand outlets): incentives, promotions, exhibitions & marketing
operations in cooperation with retail and marketing team
§
Regular visit to the countries (estimation : 10 days per month)
§
In coordination with a dedicated Brand merchandiser and trade animator:
define local trainings and make sure of adequate merchandising and
visibility of the brand
§
Ensure collection of payment on time
Key responsibility 2
In relation with marketing team, assist in defining marketing &
communication plans
§
Collaborate in defining Marketing and communication yearly plan
§
Follow action plans’ implementation and monitor cost
§
Pricing: elaboration & analysis of the price structures
§
PR strategy: assist in defining & implementing action plans, launch of
new products, concept development & organization of local events
§
Media strategy: assisting in defining & implementation of the Media plan
§
Sales’ analysis/forecast by market
§
Competitors’ monitoring
DIMENSION
§
Geographical area under responsibility
: 7 countries (mostly Arabic ), including KSA and Africa .
§
Sales turnover under responsibility :
30% of total sales
§
Number of customers / Point of Sales : 8 and 20 POS
LANGUAGES
Arabic ,
English .
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